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ÉTUDE DE CAS
wienerberger a confié à wewake l’accompagnement stratégique et l’animation social media, avec une stratégie de contenus et un rythme de publication soutenu.
Le client
wienerberger est un acteur des matériaux de construction en terre cuite. L’entreprise propose des solutions pour le bâtiment et l’habitat, notamment pour le mur (briques de structure Porotherm), la toiture (tuiles terre cuite Koramic) et la façade, avec un focus sur la performance (thermique, acoustique, sismique, feu), la durabilité et l’esthétique.
La demande
Structurer et animer la présence social media de la marque, avec une stratégie éditoriale claire et des contenus réguliers.
Actions & Stratégie
Définir la stratégie éditoriale, produire les contenus et piloter un rythme de publication régulier, en s’appuyant sur des formats adaptés aux réseaux.
Résultats
Bilan de la stratégie éditoriale repris dans la fiche. Période de mesure non précisée dans la synthèse ; volume de contenus, non indicateur d’audience.
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Générer des contacts qualifiés sur deux marchés européens
wewake a piloté les campagnes de génération de leads de DAKO en France et en Suisse en 2025 et 2026, avec 475 contacts vérifiés sur les cinq vagues analysées.
Construction
Industrie
B2B
Stratégie
Publicité
Facebook Ads
Campagne de Leads
Marketing Digital
Déployer une expertise solaire auprès de publics professionnels et particuliers
Une animation social media multilingue qui relie innovation produit, formation et réalisations terrain dans l’univers photovoltaïque.
Construction
Industrie
B2B
Stratégie
Social Media
Création de contenu
Motion design
LinkedIn Ads
Mettre en avant l’expertise d’un groupe à travers ses réalisations
KORUS GROUP a sollicité wewake pour animer les comptes réseaux sociaux de la marque, avec pour résultat en 6 mois Contenus • +10,6% croissance d’abonnés • +651K impressions • +29K engagement .
B2B
Construction
Immobilier
Brand content
Social Media
