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ÉTUDE DE CAS
Une animation social media multilingue qui relie innovation produit, formation et réalisations terrain dans l’univers photovoltaïque.
IA
IA
Le client
GSE conçoit et réalise des bâtiments d’entreprise clés en main. Le groupe accompagne les projets immobiliers industriels, logistiques, tertiaires et commerciaux, de la conception à la construction et à la livraison.
La demande
Déployer une présence social media multilingue en français, anglais et néerlandais pour toucher les constructeurs, installateurs et particuliers en France et sur plusieurs marchés européens, tout en soutenant la visibilité des solutions photovoltaïques.
Actions & Stratégie
Structurer une ligne éditoriale autour des solutions, de la formation, de l’innovation et des projets terrain, puis adapter les textes et les supports visuels et vidéo en français, anglais et néerlandais selon les marchés et les publics.
Résultats
Seuil de communauté documenté par une publication interne. Ce n’est ni un gain d’abonnés sur une période ni un bilan consolidé de campagne.
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Faire vivre un salon grâce à une série d’interviews vidéo
À l’occasion de Learning Technologies 2026, wewake a structuré une série de contenus vidéo pour faire vivre les échanges du salon au-delà du stand. Le dispositif comprend des interviews de l’équipe, la série « Learning Talks » et un film récapitulatif diffusé sur LinkedIn, X et Google Business.
Formation
B2B
Événement
Création de contenu
Social Media
Gagner en efficacité sur LinkedIn Ads sans sacrifier la visibilité
wewake pilote les campagnes LinkedIn Ads de Training Square en travaillant les audiences, les messages et les créations pour soutenir la visibilité et l’acquisition. Entre le 1er janvier et le 24 septembre 2026, les campagnes ont généré 221 837 impressions et 2 841 clics, avec un CTR de 1,28 % et un CPC de 1,69 €.
Formation
B2B
LinkedIn Ads
Publicité
Marketing Digital
Faire de l’expertise foodservice un moteur de visibilité
wewake accompagne Gourmance dans une prise de parole B2B centrée sur l’expertise foodservice, de la stratégie éditoriale aux shootings photo et vidéo, jusqu’aux salons professionnels et à la diffusion sur LinkedIn et Instagram.
Food & Beverage
B2B
Stratégie
Social Media
Création de contenu
LinkedIn Ads
