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ÉTUDE DE CAS
Mairie de Paris Publique a sollicité wewake pour déployer une campagne de promotion des activités jeunesse et sports de la mairie de Paris à destination des jeunes parisiens, avec pour résultat 149k personnes touchées.
IA
IA
Le client
La Ville de Paris est la collectivité chargée des services publics municipaux et départementaux de la capitale. Elle conduit des politiques locales dans les domaines sociaux, urbains, environnementaux, culturels, éducatifs et économiques.
La demande
Promouvoir les activités jeunesse et sport de la Mairie de Paris auprès des jeunes Parisien·nes grâce à une campagne publicitaire ciblée.
Actions & Stratégie
• Définir les publics et le ciblage géographique
• Paramétrer la campagne sur Facebook
• Piloter la diffusion publicitaire
• Suivre la portée et les interactions générées
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
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ITA a confié à wewake la couverture social media de Maison & Objet 2024, avec 39 contenus qui ont généré 694 591 impressions, 324 857 vues vidéo et 14 693 engagements.
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Campagne de Notoriété
