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ÉTUDE DE CAS
Îles de Guadeloupe a sollicité wewake pour diversifier les contenus, avec pour résultat sur 6 mois Contenus.
IA
IA
Le client
Le Comité du tourisme des Îles de Guadeloupe assure la promotion touristique de l’archipel, valorise ses destinations et accompagne l’information et l’accueil des voyageurs sur les marchés français et internationaux.
La demande
Diversifier les contenus, renouveler l’image de la destination au-delà de ses plages et renforcer l’engagement des communautés sur les réseaux sociaux.
Actions & Stratégie
• Faire évoluer la ligne éditoriale vers davantage de vidéos et de contenus animés
• Valoriser l’intérieur des îles pour dépasser l’image limitée aux plages
• Mettre en place des partenariats avec des créateurs de contenu
• Organiser des jeux concours
• Soutenir les contenus par des campagnes publicitaires
Résultats
Six mois
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
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