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ÉTUDE DE CAS
SEMIN a sollicité wewake pour diffuser largement la vidéo « Made in France » réalisée par Semin et organiser un jeu/concours en parallèle, avec pour résultat campagne de publicité.
Le client
SEMIN fabrique des matériaux pour le bâtiment, notamment des enduits, colles, mastics, peintures et solutions destinées aux professionnels de la construction, de la rénovation et de l’aménagement intérieur.
La demande
Diffuser largement la vidéo « Made in France » et organiser en parallèle un jeu concours pour développer la visibilité et l’engagement auprès du grand public et des professionnels du bâtiment.
Actions & Stratégie
• Un ciblage à destination du grand public bricoleurs et des peintres professionnels
• Un retargeting sur les utilisateurs ayant vu la vidéo pour le jeu/concours
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Faire vivre un salon grâce à une série d’interviews vidéo
À l’occasion de Learning Technologies 2026, wewake a structuré une série de contenus vidéo pour faire vivre les échanges du salon au-delà du stand. Le dispositif comprend des interviews de l’équipe, la série « Learning Talks » et un film récapitulatif diffusé sur LinkedIn, X et Google Business.
Formation
B2B
Événement
Création de contenu
Social Media
Gagner en efficacité sur LinkedIn Ads sans sacrifier la visibilité
wewake pilote les campagnes LinkedIn Ads de Training Square en travaillant les audiences, les messages et les créations pour soutenir la visibilité et l’acquisition. Entre le 1er janvier et le 24 septembre 2026, les campagnes ont généré 221 837 impressions et 2 841 clics, avec un CTR de 1,28 % et un CPC de 1,69 €.
Formation
B2B
LinkedIn Ads
Publicité
Marketing Digital
Faire de l’expertise foodservice un moteur de visibilité
wewake accompagne Gourmance dans une prise de parole B2B centrée sur l’expertise foodservice, de la stratégie éditoriale aux shootings photo et vidéo, jusqu’aux salons professionnels et à la diffusion sur LinkedIn et Instagram.
Food & Beverage
B2B
Stratégie
Social Media
Création de contenu
LinkedIn Ads
