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ÉTUDE DE CAS
FFB a sollicité wewake pour la FFB souhaitait être accompagnée pour ses campagnes Search sur Google Ads, avec pour résultat cTR : 36,63%.
Le client
La Fédération Française de Bridge (FFB) est une association loi 1901 qui organise, développe et promeut la pratique du bridge en France. Elle structure la vie fédérale (clubs et comités), délivre les licences, accompagne la formation des joueuses et joueurs ainsi que des arbitres/enseignants, et homologue les tournois et compétitions. Elle représente également le bridge français au niveau international.
La demande
Structurer, rédiger et optimiser les campagnes Google Search afin de développer l’acquisition et d’améliorer l’efficacité des campagnes publicitaires.
Actions & Stratégie
• Définition des mots-clés et organisation des mots- clés par groupes d’annonces
• Rédaction des annonces publicitaires
• Suivi et optimisation
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Faire changer le regard sur le bridge pour recruter
Pour la rentrée 2026, wewake a piloté une campagne d’acquisition géolocalisée sur Meta et LinkedIn afin de recruter de nouveaux licenciés. Le dispositif a généré 3 466 formulaires à 4,01 € par prospect.
Institutionnel
Stratégie
Publicité
Facebook Ads
Instagram Ads
LinkedIn Ads
Campagne de Leads
Marketing Digital
Faire rayonner les savoir-faire italiens à Maison & Objet
ITA a confié à wewake la couverture social media de Maison & Objet 2024, avec 39 contenus qui ont généré 694 591 impressions, 324 857 vues vidéo et 14 693 engagements.
Institutionnel
Brand content
Social Media
Création de contenu
Événement
Publicité
Faire de Pinterest une porte d’entrée vers un tourisme plus durable
Pour promouvoir un tourisme plus durable en Allemagne auprès des voyageurs français, wewake a déployé et optimisé dix épingles Pinterest, générant 5,06 millions d’impressions auprès de 3,71 millions de personnes.
Institutionnel
Publicité
Social Ads
Campagne de Notoriété
