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ÉTUDE DE CAS
Svalïnn a sollicité wewake pour animer les réseaux sociaux de la marque en Europe, avec pour résultat en 2021 Contenus .
Le client
Svalïnn développe des technologies brevetées de bouchons attachés pour les emballages de boissons, notamment les briques de lait et de jus, avec un objectif de simplicité d’usage, de sécurité et de réduction des déchets plastiques.
La demande
Animer les réseaux sociaux de la marque en Europe avec des contenus capables de présenter son offre et de toucher ses publics B2B sur plusieurs marchés.
Actions & Stratégie
• Définir une ligne éditoriale mêlant démonstrations produit, études et prises de parole des équipes
• Produire les contenus en anglais
• Adapter la diffusion à cinq marchés : Allemagne, Norvège, Suède, Danemark et Pays-Bas
• Définir les ciblages adaptés à chaque pays
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Faire changer le regard sur le bridge pour recruter
Pour la rentrée 2026, wewake a piloté une campagne d’acquisition géolocalisée sur Meta et LinkedIn afin de recruter de nouveaux licenciés. Le dispositif a généré 3 466 formulaires à 4,01 € par prospect.
Institutionnel
Stratégie
Publicité
Facebook Ads
Instagram Ads
LinkedIn Ads
Campagne de Leads
Marketing Digital
Faire vivre un salon grâce à une série d’interviews vidéo
À l’occasion de Learning Technologies 2026, wewake a structuré une série de contenus vidéo pour faire vivre les échanges du salon au-delà du stand. Le dispositif comprend des interviews de l’équipe, la série « Learning Talks » et un film récapitulatif diffusé sur LinkedIn, X et Google Business.
Formation
B2B
Événement
Création de contenu
Social Media
Gagner en efficacité sur LinkedIn Ads sans sacrifier la visibilité
wewake pilote les campagnes LinkedIn Ads de Training Square en travaillant les audiences, les messages et les créations pour soutenir la visibilité et l’acquisition. Entre le 1er janvier et le 24 septembre 2026, les campagnes ont généré 221 837 impressions et 2 841 clics, avec un CTR de 1,28 % et un CPC de 1,69 €.
Formation
B2B
LinkedIn Ads
Publicité
Marketing Digital
