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ÉTUDE DE CAS
Max Havelaar a sollicité wewake pour max Havelaar souhaitait construire une solide stratégie Social Media qui adapte la communication mondiale de la marque pour la France et développe ses propres spécificités.
Le client
ONG française de promotion du commerce équitable : Max Havelaar France développe et fait connaître le label Fairtrade/Max Havelaar, pour soutenir des filières durables et améliorer les conditions de vie des producteurs et travailleurs, dans le respect des droits humains et de l’environnement.
La demande
Adapter la stratégie social media mondiale au marché français, tout en développant une ligne éditoriale et des prises de parole propres aux enjeux locaux.
Actions & Stratégie
• Auditer la présence social media existante
• Analyser les prises de parole concurrentes et construire un mapping
• Formaliser les bonnes pratiques et les points de vigilance
• Définir une stratégie éditoriale adaptée au marché français
• Prototyper les contenus et décliner une nouvelle charte graphique
• Définir la stratégie de sponsorisation et les indicateurs de suivi
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Révéler le commerce équitable dans les produits du quotidien
Pour la Quinzaine du Commerce Équitable 2026, wewake a conçu une campagne vidéo micro-trottoir et un dispositif paid qui ont généré 2,6 millions d’impressions et 83 157 clics.
Associations & ONG
Publicité
Social Media
Création de contenu
Création de landing page
Structurer et animer la communication d’une filière stratégique
En 2026, wewake a piloté la communication multicanale de France BioLead pour expliquer la filière, fédérer ses acteurs et soutenir son attractivité. Le dispositif suivi totalise 230 publications, 7 millions d’impressions et 1 907 nouveaux abonnés.
Santé
Associations & ONG
Stratégie
Brand content
Social Media
Création de contenu
Marketing Digital
Faire rayonner un événement national depuis les territoires
Pour la JNBB 2025, wewake a coordonné un dispositif éditorial national relayant 37 événements territoriaux. Le reporting consolidé recense 273 publications, 1 195 364 impressions et 78 474 engagements.
Santé
Associations & ONG
Stratégie
Social Media
Création de contenu
Événement
