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ÉTUDE DE CAS
Le SMTC a sollicité wewake pour accompagner la stratégie de communication associé à l’expérimentation de la gratuité des transports en commun de l’agglomération de Clermont-Ferrand.
Le client
Le SMTC de l’agglomération clermontoise organise la mobilité et les transports publics sur son territoire. Il pilote l’offre de transport, développe les mobilités durables et mène des actions de sensibilisation auprès des habitants et des employeurs.
La demande
Accompagner la stratégie de communication liée à l’expérimentation de la gratuité des transports en commun dans l’agglomération de Clermont-Ferrand.
Actions & Stratégie
• Phase d’audit : Interviews de responsables communication de villes ayant mis en place la gratuité des transports en commun
• Benchmark des campagnes existantes
• Recommandation stratégique et plan médias
• Création des messages clés de communication
• Recommandations créatives Stratégie
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Faire changer le regard sur le bridge pour recruter
Pour la rentrée 2026, wewake a piloté une campagne d’acquisition géolocalisée sur Meta et LinkedIn afin de recruter de nouveaux licenciés. Le dispositif a généré 3 466 formulaires à 4,01 € par prospect.
Institutionnel
Stratégie
Publicité
Facebook Ads
Instagram Ads
LinkedIn Ads
Campagne de Leads
Marketing Digital
Engager les 16–20 ans avec un jeu concours social ads
Pour ses 60 ans, Jean Lain Mobilités a confié à wewake un jeu concours TikTok et Snapchat qui a généré 23,9 millions d’impressions et 151 319 clics ou swipe-ups.
Transport
Retail
Activation
Publicité
Création de contenu
Création de landing page
Social Ads
TikTok Ads
Snapchat Ads
Campagne de Notoriété
Faire rayonner les savoir-faire italiens à Maison & Objet
ITA a confié à wewake la couverture social media de Maison & Objet 2024, avec 39 contenus qui ont généré 694 591 impressions, 324 857 vues vidéo et 14 693 engagements.
Institutionnel
Brand content
Social Media
Création de contenu
Événement
Publicité
