CASE STUDY
Excellence VAE asked wewake to establish a Social Media communication strategy.

AI
AI
The client
Excellence VAE supports candidates through the validation of prior learning, remotely or in person, from choosing a qualification to preparing the application and oral assessment.
The brief
Define a social media strategy that structures the brand’s communication and supports its lead acquisition goals.
Actions & strategy
• Audit existing communication
• Analyze competitors’ practices
• Define an editorial approach structured around professions
• Design a social media lead acquisition strategy
• Run targeted campaigns and track their effectiveness
Results
TO CONTINUE
Projects in related sectors, presented through their challenges and achievements.

Bring a trade show to life with a series of video interviews
For Learning Technologies 2026, wewake structured a series of video content to extend discussions from the trade show beyond the booth. The setup includes team interviews, the "Learning Talks" series, and a recap video distributed on LinkedIn, X, and Google Business.
Training
B2B
Event
Content creation
Social Media

Improve LinkedIn Ads efficiency while maintaining visibility
wewake manages Training Square’s LinkedIn Ads campaigns by optimizing audiences, messaging, and creatives to support visibility and acquisition. Between January 1 and September 24, 2026, the campaigns generated 221,837 impressions and 2,841 clicks, with a CTR of 1.28% and a CPC of €1.69.
Training
B2B
LinkedIn Ads
Advertising
Digital Marketing

Clarify a complex offer on the walls of a stand
wewake designed the booth graphics for Training Square for Learning Technologies 2026, structuring the offer around key features, AI, and client proof points, through to validated large-format files.
Training
B2B
Event
Creative Studio



