CASE STUDY
UAF engaged wewake to launch a communication campaign around the CSR initiatives of UAF & FA member airports, resulting in 125K video views.

AI
AI
The client
Professional organization representing the operators of French and French-speaking airports and defending their interests before French and European decision-makers.
The brief
Raise awareness of CSR initiatives carried out by member airports through a video communication campaign broadcast on LinkedIn and X.
Actions & strategy
• Identify CSR initiatives of member airports
• Convert their publications into video animations
• Adapt creatives for LinkedIn and X
• Set up and manage the advertising campaign
• Monitor reach and video views
Results
TO CONTINUE
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