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Our expertise

Services

Sectors

The agency

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eng

Discuss your project

CASE STUDY

inbeez — Acquire app installs

To support the launch of inbeez in several overseas territories, wewake recommended and then deployed a multichannel campaign focused on app installs, with technical tracking to document.

The client

inbeez is a local recommendation platform where users can share opinions within their network and discover nearby professionals and services while retaining control of their data.

Media 1 of 5

The brief

To support its growth in Guadeloupe, Martinique, and Reunion, the priority objective was to generate downloads and encourage app usage; brand awareness came second. Saint Martin and Saint Barthélemy were excluded from the initial scope. The request required distinguishing between general public and professional audiences, without confusing install acquisition, traffic, and account creation.

Actions & strategy

wewake recommended a multichannel strategy combining Meta/Facebook, Apple Ads, and Google as drivers for install acquisition, with LinkedIn for additional traffic. The recommendation distinguished between target publics, territories, creative angles, audiences, and budgets. The team prepared and adapted the content, deployed the campaigns demonstrated on April 5, 2023, coordinated Wylog on Facebook SDK and then Firebase/Google Analytics, and managed reporting, relaunches, and documented adjustments. A separate Google relaunch was prepared in 2024, distinct from the 2023 execution.

Results

TO CONTINUE

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HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

hello@wewake.agency

Tell us more about your project.

We listen and respond directly.

AI-staged

HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

hello@wewake.agency