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CASE STUDY
For the Salon du Livre, Livre Paris entrusted wewake with social media management before and during the event, using content and engagement mechanisms (contests, quizzes, immersive formats).
AI
AI
The client
Le Festival du Livre de Paris is a cultural event dedicated to books and reading. It brings together publishers, authors, industry professionals and the public for discussions, debates, book signings and publishing discoveries.
The brief
Deploy social media communication before and during the Book Fair to announce key moments, engage audiences, and provide live coverage of the event.
Actions & strategy
Manage social media in two phases (teasing, then live coverage), produce a content calendar, launch contests/quizzes and specific formats (360°, timelapses), and ensure reactive engagement during the 4 days.
Results
TO CONTINUE
Projects in related sectors, presented through their challenges and achievements.
