CASE STUDY
Destination Universités Québec engaged wewake to launch an awareness campaign aimed at young people (high school and university students) to introduce them to Quebec universities, resulting in +3.2M impressions.

AI
AI
The client
Destination universités Québec brings Québec universities together under a shared banner to promote their programs internationally and organize information and recruitment events for prospective students.
The brief
Introduce Québec universities to French high school and university students, then generate registrations for an open house event organized in France.
Actions & strategy
• Design campaign videos
• Define targeting for high school and university students
• Set up the campaign on Facebook
• Monitor delivery and optimize traffic costs
Results
TO CONTINUE
Projects in related sectors, presented through their challenges and achievements.

Bring a trade show to life with a series of video interviews
For Learning Technologies 2026, wewake structured a series of video content to extend discussions from the trade show beyond the booth. The setup includes team interviews, the "Learning Talks" series, and a recap video distributed on LinkedIn, X, and Google Business.
Training
B2B
Event
Content creation
Social Media

Improve LinkedIn Ads efficiency while maintaining visibility
wewake manages Training Square’s LinkedIn Ads campaigns by optimizing audiences, messaging, and creatives to support visibility and acquisition. Between January 1 and September 24, 2026, the campaigns generated 221,837 impressions and 2,841 clicks, with a CTR of 1.28% and a CPC of €1.69.
Training
B2B
LinkedIn Ads
Advertising
Digital Marketing

Clarify a complex offer on the walls of a stand
wewake designed the booth graphics for Training Square for Learning Technologies 2026, structuring the offer around key features, AI, and client proof points, through to validated large-format files.
Training
B2B
Event
Creative Studio



