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CASE STUDY

Encourage studying in Quebec with a social ads campaign

Encourage studying in Quebec with a social ads campaign

Encourage studying in Quebec with a social ads campaign

Destination Universités Québec engaged wewake to launch an awareness campaign aimed at young people (high school and university students) to introduce them to Quebec universities, resulting in +3.2M impressions.

AI

AI

Destination Universités Québec logo.
Destination Universités Québec logo.

The client

Destination universités Québec brings Québec universities together under a shared banner to promote their programs internationally and organize information and recruitment events for prospective students.

Encourage studying in Quebec with a social ads campaign
Media 1 of 2

The brief

Introduce Québec universities to French high school and university students, then generate registrations for an open house event organized in France.

Actions & strategy

• Design campaign videos

• Define targeting for high school and university students

• Set up the campaign on Facebook

• Monitor delivery and optimize traffic costs

Results

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Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

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AI-staged

Tell us more about your project.

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HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

Tell us more about your project.

We listen and respond directly.

A man in a tracksuit answers the phone from a bathtub.

AI-staged

AI-staged

HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

Tell us more about your project.

We listen and respond directly.

A man in a tracksuit answers the phone from a bathtub.

AI-staged

AI-staged

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Contact

wewake agency

9 rue des Colonnes

75002 Paris

© wewake 2026 · All rights reserved.

The digital agency that awakens your difference.

Contact

wewake agency

9 rue des Colonnes

75002 Paris

© wewake 2026 · All rights reserved.

The digital agency that awakens your difference.

Contact

wewake agency

9 rue des Colonnes

75002 Paris

© wewake 2026 · All rights reserved.