CASE STUDY
FAFIH / AKTO engaged wewake to launch an awareness campaign targeting young people (high school & university students) to introduce them to hospitality and catering careers, resulting in +2.1M impressions.

AI
AI
The client
AKTO is the skills operator for professional services sectors. It supports industry groups, businesses and employees with workforce planning, training, apprenticeships and skills development.
The brief
Introduce high school and university students to hospitality and catering professions through an awareness campaign combined with a Snapchat contest.
Actions & strategy
• Design a Snapchat campaign combined with a contest
• Produce promotional videos
• Organize and manage the contest
• Configure, distribute, and manage the advertising campaign
Results
TO CONTINUE
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