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CASE STUDY

Engage audiences at year-end with a digital Advent calendar

Engage audiences at year-end with a digital Advent calendar

Engage audiences at year-end with a digital Advent calendar

Thermor entrusted wewake with a year-end activation in the form of a mobile contest/game, with dedicated creative production and paid amplification.

AI

AI

Thermor (SCGA) logo.
Thermor (SCGA) logo.

The client

Thermor designs and sells home thermal comfort equipment, including electric radiators, towel warmers, water heaters and heat pumps, along with services for individuals and professionals.

Engage audiences at year-end with a digital Advent calendar
Media 1 of 1

The brief

Thermor, connected radiator brand. Engage the end-of-year period with a game/contest for fans of the brand.

Actions & strategy

Design a digital Advent calendar (mobile game with daily draw), produce the creative assets, and activate a sponsored campaign.

Results

1.34Mimpressions
11kparticipants

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Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

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AI-staged

Tell us more about your project.

We listen and respond directly.

HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

Tell us more about your project.

We listen and respond directly.

A man in a tracksuit answers the phone from a bathtub.

AI-staged

AI-staged

HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

Tell us more about your project.

We listen and respond directly.

A man in a tracksuit answers the phone from a bathtub.

AI-staged

AI-staged

The digital agency that awakens your difference.

Contact

wewake agency

9 rue des Colonnes

75002 Paris

© wewake 2026 · All rights reserved.

The digital agency that awakens your difference.

Contact

wewake agency

9 rue des Colonnes

75002 Paris

© wewake 2026 · All rights reserved.

The digital agency that awakens your difference.

Contact

wewake agency

9 rue des Colonnes

75002 Paris

© wewake 2026 · All rights reserved.