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Our expertise

Services

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eng

CASE STUDY

Activate a partnership in cinemas and on social media

Activate a partnership in cinemas and on social media

Activate a partnership in cinemas and on social media

BP entrusted wewake with the activation of a partnership around the release of the film "Instant Family" via a mobile game/contest, complemented by a social media campaign (Facebook/Instagram) focused on visibility.

AI

AI

BP logo.
BP logo.

The client

BP is an international energy group active in France in fuel, lubricant and mobility service distribution, while also developing electricity and lower-carbon energy activities.

Activate a partnership in cinemas and on social media
Media 1 of 2

The brief

Implement a partnership activation around a theatrical release and lead social media communication to generate visibility and engagement.

Actions & strategy

Design a mobile game/contest (mechanics, technical setup, creative assets), amplify through paid sponsorship, and deploy social media management (content and posts) on Facebook/Instagram.

Results

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Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

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AI-staged

Tell us more about your project.

We listen and respond directly.

HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

Tell us more about your project.

We listen and respond directly.

A man in a tracksuit answers the phone from a bathtub.

AI-staged

AI-staged

HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

Tell us more about your project.

We listen and respond directly.

A man in a tracksuit answers the phone from a bathtub.

AI-staged

AI-staged

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Contact

wewake agency

9 rue des Colonnes

75002 Paris

© wewake 2026 · All rights reserved.

The digital agency that awakens your difference.

Contact

wewake agency

9 rue des Colonnes

75002 Paris

© wewake 2026 · All rights reserved.

The digital agency that awakens your difference.

Contact

wewake agency

9 rue des Colonnes

75002 Paris

© wewake 2026 · All rights reserved.