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CASE STUDY
SMTC asked wewake to support the communication strategy for the free public transport trial in the Clermont-Ferrand urban area.
AI
AI
The client
Le SMTC de l’agglomération clermontoise organizes mobility and public transport across the Clermont metropolitan area. It manages transport services, develops sustainable mobility and runs awareness initiatives for residents and employers.
The brief
Support the communication strategy for the free public transport trial in the Clermont-Ferrand urban area.
Actions & strategy
• Audit phase: interviews with communication managers in cities that introduced free public transport
• Benchmark of existing campaigns
• Strategic recommendation and media plan
• Creation of key communication messages
• Creative and strategic recommendations
Results
TO CONTINUE
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For its 60th anniversary, Jean Lain Mobilités entrusted wewake with a TikTok and Snapchat contest that generated 23.9 million impressions and 151,319 clicks or swipe-ups.
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ITA entrusted wewake with the social media coverage of Maison & Objet 2024, with 39 pieces of content generating 694,591 impressions, 324,857 video views, and 14,693 engagements.
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Brand content
Social Media
Content creation
Event
Advertising
