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ÉTUDE DE CAS
Pepperidge Farm a sollicité wewake pour augmenter les ventes, gagner de nouveaux clients, avec pour résultat +2,8M d’utilisateurs touchés dans l’année.
Le client
Pepperidge Farm est une marque agroalimentaire américaine qui fabrique et commercialise des produits de boulangerie, pains, biscuits, crackers et snacks destinés au grand public.
La demande
Développer les ventes et recruter de nouveaux clients grâce à un jeu concours co-brandé avec FlixBus, renouvelé chaque mois pendant six mois et relayé sur Facebook et en magasin.
Actions & Stratégie
• Un jeu/concours avec Flixbus qui partage la même cible marketing de Peperridge Farm : les jeunes (18-34 ans)
• Un jeu/concours sur 6 mois avec un nouveau lot à gagner chaque mois
• Chaque mois, un nouveau lot à gagner associé à une destination Flixbus
• Opération réalisée sur Facebook sur les pages de Pepperidge Farm et Flixbus
• Des Vouchers Flixbus déployés en complément en magasins sur les paquets Pepperidge Farm
Résultats
Jeu concours Pepperidge Farm × Flixbus. Couverture annoncée sur l’année ; les 30 contenus concernent l’opération. Période calendaire exacte non précisée dans la synthèse.
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
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