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ÉTUDE DE CAS
L’AFPA a sollicité wewake pour l’AFPA souhaitait mettre en place une stratégie Social Media solide et revoir son organisation en interne entre les régions et le national pour l’animation de ses réseaux sociaux pour plus d’efficacité.
Le client
L’Afpa forme, qualifie et accompagne les adultes dans leur insertion, leur reconversion et leur évolution professionnelles. Elle intervient aussi au titre de missions de service public liées à l’emploi et à la certification.
La demande
Construire une stratégie social media plus solide et clarifier l’organisation entre les équipes nationales et régionales afin de gagner en cohérence et en efficacité.
Actions & Stratégie
• Entretiens individuels menés avec les responsables Stratégie communication des régions
• Audit approfondi des comptes régionaux et nationaux
• Benchmark concurrence
• Mapping concurrentiel
• Does & Dont’s
• Adaptation de la stratégie de canaux
• Nouvelle stratégie éditoriale
• Nouvelle charte graphique déclinée pour les réseaux sociaux
• Stratégie de sponsorisation par région
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Faire vivre un salon grâce à une série d’interviews vidéo
À l’occasion de Learning Technologies 2026, wewake a structuré une série de contenus vidéo pour faire vivre les échanges du salon au-delà du stand. Le dispositif comprend des interviews de l’équipe, la série « Learning Talks » et un film récapitulatif diffusé sur LinkedIn, X et Google Business.
Formation
B2B
Événement
Création de contenu
Social Media
Gagner en efficacité sur LinkedIn Ads sans sacrifier la visibilité
wewake pilote les campagnes LinkedIn Ads de Training Square en travaillant les audiences, les messages et les créations pour soutenir la visibilité et l’acquisition. Entre le 1er janvier et le 24 septembre 2026, les campagnes ont généré 221 837 impressions et 2 841 clics, avec un CTR de 1,28 % et un CPC de 1,69 €.
Formation
B2B
LinkedIn Ads
Publicité
Marketing Digital
Clarifier une offre complexe sur les murs d’un stand
wewake a conçu les habillages du stand Training Square pour Learning Technologies 2026, en structurant l’offre autour des fonctionnalités clés, de l’IA et des preuves clients, jusqu’aux fichiers grand format validés.
Formation
B2B
Événement
Studio Créatif
