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ÉTUDE DE CAS
KAMBLY a sollicité wewake pour déployer une campagne de recrutement d’abonnés pour faire grandir le nombre d’abonnés de la page Facebook Kambly France, avec pour résultat +6152 « j’aimes ».
Le client
Kambly est une entreprise suisse spécialisée dans la fabrication de biscuits fins et spécialités de pâtisserie, commercialisés auprès du grand public et des professionnels sur plusieurs marchés internationaux.
La demande
Faire grandir la communauté de la page Facebook française grâce à une campagne de recrutement d’abonnés portée par plusieurs vidéos publicitaires.
Actions & Stratégie
• Définir la stratégie de recrutement d’abonnés sur Facebook
• Concevoir la direction artistique
• Coordonner la production de trois vidéos publicitaires
• Paramétrer et gérer la campagne
• Suivre le coût par nouvel abonné
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
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