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ÉTUDE DE CAS
BP a confié à wewake le lancement de sa présence social media en France, avec une stratégie de contenus inspirationnels, des shootings, des mécaniques d’engagement et de la sponsorisation.
Le client
BP est un groupe énergétique international présent en France dans la distribution de carburants, lubrifiants et services de mobilité, tout en développant des activités liées à l’électricité et aux énergies à plus faible intensité carbone.
La demande
Le réseau de stations service BP en France. Lancer la marque sur les réseaux sociaux en France et gagner en notoriété.
Actions & Stratégie
Définir une stratégie inspirationnelle, produire les contenus (shootings photo/vidéo), animer jeux/concours, assurer le community management et piloter la sponsorisation.
Résultats
Bilan de lancement social media repris dans la fiche. Période de mesure non précisée dans la synthèse ; volume de publications, non créations originales revendiquées.
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Générer des contacts qualifiés sur deux marchés européens
wewake a piloté les campagnes de génération de leads de DAKO en France et en Suisse en 2025 et 2026, avec 475 contacts vérifiés sur les cinq vagues analysées.
Construction
Industrie
B2B
Stratégie
Publicité
Facebook Ads
Campagne de Leads
Marketing Digital
Faire décoller une démo avec une campagne LinkedIn optimisée
wewake a accompagné AP Renewables dans une campagne LinkedIn destinée à générer des inscriptions à une démonstration logicielle auprès des professionnels des énergies renouvelables.
Énergie & Environnement
Publicité
LinkedIn Ads
Campagne de Leads
Création de contenu
Social Media
Déployer une expertise solaire auprès de publics professionnels et particuliers
Une animation social media multilingue qui relie innovation produit, formation et réalisations terrain dans l’univers photovoltaïque.
Construction
Industrie
B2B
Stratégie
Social Media
Création de contenu
Motion design
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