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ÉTUDE DE CAS
France Invest a confié à wewake l’animation de ses réseaux sociaux (X/Twitter, LinkedIn) avec contenus d’actualité, dispositifs d’acquisition pour les événements, infographies et couverture live.
Le client
France Invest représente les acteurs français du capital-investissement et de l’investissement privé. L’association défend la profession, développe les bonnes pratiques et contribue au financement durable des entreprises.
La demande
France Invest, association française des investisseurs pour la croissance, rassemble les sociétés de capital- investissement actives en France et les professions associées qui les accompagnent. Animer les réseaux sociaux Twitter et LinkedIn de l’organisation.
Actions & Stratégie
Communiquer l’actualité, soutenir les événements via campagnes d’acquisition, produire infographies et contenus, et couvrir les temps forts (teasing, live, vidéo).
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Faire vivre un salon grâce à une série d’interviews vidéo
À l’occasion de Learning Technologies 2026, wewake a structuré une série de contenus vidéo pour faire vivre les échanges du salon au-delà du stand. Le dispositif comprend des interviews de l’équipe, la série « Learning Talks » et un film récapitulatif diffusé sur LinkedIn, X et Google Business.
Formation
B2B
Événement
Création de contenu
Social Media
Gagner en efficacité sur LinkedIn Ads sans sacrifier la visibilité
wewake pilote les campagnes LinkedIn Ads de Training Square en travaillant les audiences, les messages et les créations pour soutenir la visibilité et l’acquisition. Entre le 1er janvier et le 24 septembre 2026, les campagnes ont généré 221 837 impressions et 2 841 clics, avec un CTR de 1,28 % et un CPC de 1,69 €.
Formation
B2B
LinkedIn Ads
Publicité
Marketing Digital
Clarifier une offre complexe sur les murs d’un stand
wewake a conçu les habillages du stand Training Square pour Learning Technologies 2026, en structurant l’offre autour des fonctionnalités clés, de l’IA et des preuves clients, jusqu’aux fichiers grand format validés.
Formation
B2B
Événement
Studio Créatif
