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ÉTUDE DE CAS
L’ENAP a sollicité wewake pour lancer une campagne pour faire connaître l’école canadienne auprès des étudiants français et générer des inscriptions à la journée portes ouvertes organisée en France, avec pour résultat 106 formulaires complétés.
IA
IA
Le client
L’École nationale d’administration publique (ENAP) est une université spécialisée en administration publique. Elle propose des programmes d’études de deuxième et troisième cycles, des formations de perfectionnement et des services-conseils, et développe des recherches sur les enjeux et la modernisation du secteur public.
La demande
Faire connaître une école canadienne auprès des étudiant·es français·es et générer des inscriptions à une journée portes ouvertes organisée en France.
Actions & Stratégie
• Concevoir les visuels et les vidéos de campagne
• Définir les audiences étudiantes à cibler
• Mettre en place un formulaire natif sur Facebook
• Diffuser et piloter la campagne d’inscriptions
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Faire vivre un salon grâce à une série d’interviews vidéo
À l’occasion de Learning Technologies 2026, wewake a structuré une série de contenus vidéo pour faire vivre les échanges du salon au-delà du stand. Le dispositif comprend des interviews de l’équipe, la série « Learning Talks » et un film récapitulatif diffusé sur LinkedIn, X et Google Business.
Formation
B2B
Événement
Création de contenu
Social Media
Gagner en efficacité sur LinkedIn Ads sans sacrifier la visibilité
wewake pilote les campagnes LinkedIn Ads de Training Square en travaillant les audiences, les messages et les créations pour soutenir la visibilité et l’acquisition. Entre le 1er janvier et le 24 septembre 2026, les campagnes ont généré 221 837 impressions et 2 841 clics, avec un CTR de 1,28 % et un CPC de 1,69 €.
Formation
B2B
LinkedIn Ads
Publicité
Marketing Digital
Clarifier une offre complexe sur les murs d’un stand
wewake a conçu les habillages du stand Training Square pour Learning Technologies 2026, en structurant l’offre autour des fonctionnalités clés, de l’IA et des preuves clients, jusqu’aux fichiers grand format validés.
Formation
B2B
Événement
Studio Créatif
