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ÉTUDE DE CAS
Destination Universités Québec a sollicité wewake pour lancer une campagne de sensibilisation auprès des jeunes (lycéens & étudiants) pour leur faire découvrir les universités québécoises, avec pour résultat +3,2M impressions.
IA
IA
Le client
Destination universités Québec réunit les universités québécoises sous une bannière commune pour promouvoir leurs formations à l’international et organiser des rencontres d’information et de recrutement avec les futurs étudiants.
La demande
Faire découvrir les universités québécoises aux lycéen·nes et étudiant·es français·es, puis générer des inscriptions à une journée portes ouvertes organisée en France.
Actions & Stratégie
• Concevoir les vidéos de campagne
• Définir le ciblage des lycéen·nes et étudiant·es
• Paramétrer la campagne sur Facebook
• Piloter la diffusion et optimiser les coûts de trafic
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Faire vivre un salon grâce à une série d’interviews vidéo
À l’occasion de Learning Technologies 2026, wewake a structuré une série de contenus vidéo pour faire vivre les échanges du salon au-delà du stand. Le dispositif comprend des interviews de l’équipe, la série « Learning Talks » et un film récapitulatif diffusé sur LinkedIn, X et Google Business.
Formation
B2B
Événement
Création de contenu
Social Media
Gagner en efficacité sur LinkedIn Ads sans sacrifier la visibilité
wewake pilote les campagnes LinkedIn Ads de Training Square en travaillant les audiences, les messages et les créations pour soutenir la visibilité et l’acquisition. Entre le 1er janvier et le 24 septembre 2026, les campagnes ont généré 221 837 impressions et 2 841 clics, avec un CTR de 1,28 % et un CPC de 1,69 €.
Formation
B2B
LinkedIn Ads
Publicité
Marketing Digital
Clarifier une offre complexe sur les murs d’un stand
wewake a conçu les habillages du stand Training Square pour Learning Technologies 2026, en structurant l’offre autour des fonctionnalités clés, de l’IA et des preuves clients, jusqu’aux fichiers grand format validés.
Formation
B2B
Événement
Studio Créatif
