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ÉTUDE DE CAS
Excellence VAE a sollicité wewake pour excellence VAE souhaitait expérimenter le levier Social Media dans sa stratégie d'acquisition pour diversifier ses canaux de leads, avec pour résultat coût par lead : 1,07€ Excellence VAE.
Le client
Excellence VAE accompagne les candidats dans la validation des acquis de l’expérience, à distance ou en présentiel, depuis le choix de la certification jusqu’à la préparation du dossier et de l’oral.
La demande
Expérimenter le social media comme levier d’acquisition afin de diversifier les canaux de génération de leads pour l’accompagnement à la VAE.
Actions & Stratégie
• Canaux : Facebook, Instagram et LinkedIn
• Ciblages : Lookalikes et par métiers
• Stratégie créative : des publicités par métier et promouvant les bénéfices de la VAE
• Formats : vidéo, visuels, carrousel
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Faire vivre un salon grâce à une série d’interviews vidéo
À l’occasion de Learning Technologies 2026, wewake a structuré une série de contenus vidéo pour faire vivre les échanges du salon au-delà du stand. Le dispositif comprend des interviews de l’équipe, la série « Learning Talks » et un film récapitulatif diffusé sur LinkedIn, X et Google Business.
Formation
B2B
Événement
Création de contenu
Social Media
Gagner en efficacité sur LinkedIn Ads sans sacrifier la visibilité
wewake pilote les campagnes LinkedIn Ads de Training Square en travaillant les audiences, les messages et les créations pour soutenir la visibilité et l’acquisition. Entre le 1er janvier et le 24 septembre 2026, les campagnes ont généré 221 837 impressions et 2 841 clics, avec un CTR de 1,28 % et un CPC de 1,69 €.
Formation
B2B
LinkedIn Ads
Publicité
Marketing Digital
Clarifier une offre complexe sur les murs d’un stand
wewake a conçu les habillages du stand Training Square pour Learning Technologies 2026, en structurant l’offre autour des fonctionnalités clés, de l’IA et des preuves clients, jusqu’aux fichiers grand format validés.
Formation
B2B
Événement
Studio Créatif
