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ÉTUDE DE CAS
FAFIH / AKTO a sollicité wewake pour lancer une campagne de sensibilisation auprès des jeunes (lycéens & étudiants) pour leur faire découvrir les métiers de l’hôtellerie et de la restauration, avec pour résultat +2,1M impressions.
IA
IA
Le client
AKTO est l’opérateur de compétences des branches professionnelles des services. Il accompagne les branches, les entreprises et les salariés dans l’anticipation des métiers, la formation, l’alternance et le développement des compétences.
La demande
Faire découvrir les métiers de l’hôtellerie et de la restauration aux lycéen·nes et étudiant·es grâce à une campagne de sensibilisation associée à un jeu concours sur Snapchat.
Actions & Stratégie
• Concevoir une campagne Snapchat associée à un jeu concours
• Produire les vidéos publicitaires
• Organiser et administrer le concours
• Paramétrer, diffuser et piloter la campagne publicitaire
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Faire vivre un salon grâce à une série d’interviews vidéo
À l’occasion de Learning Technologies 2026, wewake a structuré une série de contenus vidéo pour faire vivre les échanges du salon au-delà du stand. Le dispositif comprend des interviews de l’équipe, la série « Learning Talks » et un film récapitulatif diffusé sur LinkedIn, X et Google Business.
Formation
B2B
Événement
Création de contenu
Social Media
Gagner en efficacité sur LinkedIn Ads sans sacrifier la visibilité
wewake pilote les campagnes LinkedIn Ads de Training Square en travaillant les audiences, les messages et les créations pour soutenir la visibilité et l’acquisition. Entre le 1er janvier et le 24 septembre 2026, les campagnes ont généré 221 837 impressions et 2 841 clics, avec un CTR de 1,28 % et un CPC de 1,69 €.
Formation
B2B
LinkedIn Ads
Publicité
Marketing Digital
Clarifier une offre complexe sur les murs d’un stand
wewake a conçu les habillages du stand Training Square pour Learning Technologies 2026, en structurant l’offre autour des fonctionnalités clés, de l’IA et des preuves clients, jusqu’aux fichiers grand format validés.
Formation
B2B
Événement
Studio Créatif
