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ÉTUDE DE CAS
Emile Henry a sollicité wewake pour animer la marque sur les réseaux sociaux.
Le client
Emile Henry est une maison française qui conçoit et fabrique depuis plus de 170 ans des ustensiles de cuisine et plats culinaires en céramique, ainsi que des accessoires pour la cuisine. La marque met en avant un savoir-faire « terre et feu », l’utilisation d’argile naturelle, la qualité et l’innovation (tests en laboratoire), avec un engagement durable et des produits garantis jusqu’à 10 ans.
La demande
Animer la marque sur les réseaux sociaux avec des contenus lifestyle et des contenus issus des utilisateurs, adaptés à son univers culinaire.
Actions & Stratégie
• Définir une ligne éditoriale lifestyle cohérente avec l’univers de la marque
• Valoriser les produits dans des usages culinaires concrets
• Intégrer des contenus créés par les utilisateurs
• Produire et publier les contenus sur les réseaux sociaux
Résultats
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Soutenir les ventes avec du retargeting e-commerce
Emile Henry a sollicité wewake pour accompagner la marque sur les réseaux sociaux et supporter les ventes, avec pour résultat en 2020.
Maison
Social Media
Animer la fin d’année avec un calendrier de l’Avent digital
Thermor a confié à wewake une activation de fin d’année sous forme de jeu/concours mobile, avec une production créative dédiée et une amplification payante.
Maison
Industrie
Énergie & Environnement
Activation
Publicité
Création de contenu
Installer une présence social media qui fait grandir la marque
Thermor a confié à wewake l’animation social media à destination des particuliers, avec une stratégie de contenus et des formats réguliers.
Maison
Industrie
Énergie & Environnement
Social Media
Création de contenu
Brand content
