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ÉTUDE DE CAS
BP a confié à wewake l’activation d’un partenariat autour de la sortie du film « Apprentis Parents » via un jeu/concours mobile, complétée par une animation social media (Facebook/Instagram) orientée visibilité.
IA
IA
Le client
BP est un groupe énergétique international présent en France dans la distribution de carburants, lubrifiants et services de mobilité, tout en développant des activités liées à l’électricité et aux énergies à plus faible intensité carbone.
La demande
Mettre en place une activation de partenariat autour d’une sortie cinéma et animer la prise de parole social media pour générer visibilité et engagement.
Actions & Stratégie
Concevoir un jeu/concours mobile (mécanique, technique, créations), amplifier via sponsorisation, puis déployer une animation social media (contenus et publications) sur Facebook/Instagram.
Résultats
Volet animation social media uniquement ; les 326 k impressions de l’activation cinéma constituent un périmètre distinct. Période de mesure non précisée dans la synthèse.
POUR CONTINUER
Des projets proches par leur secteur, racontés avec leurs enjeux et leurs réalisations.
Générer des contacts qualifiés sur deux marchés européens
wewake a piloté les campagnes de génération de leads de DAKO en France et en Suisse en 2025 et 2026, avec 475 contacts vérifiés sur les cinq vagues analysées.
Construction
Industrie
B2B
Stratégie
Publicité
Facebook Ads
Campagne de Leads
Marketing Digital
Faire décoller une démo avec une campagne LinkedIn optimisée
wewake a accompagné AP Renewables dans une campagne LinkedIn destinée à générer des inscriptions à une démonstration logicielle auprès des professionnels des énergies renouvelables.
Énergie & Environnement
Publicité
LinkedIn Ads
Campagne de Leads
Création de contenu
Social Media
Déployer une expertise solaire auprès de publics professionnels et particuliers
Une animation social media multilingue qui relie innovation produit, formation et réalisations terrain dans l’univers photovoltaïque.
Construction
Industrie
B2B
Stratégie
Social Media
Création de contenu
Motion design
LinkedIn Ads
