CASE STUDY
wewake supports Cerba HealthCare in structuring its social media strategy and regularly creating corporate content, in French and English.

AI
AI
The client
Cerba HealthCare is an international medical diagnostics group specializing in medical laboratory testing and diagnostic services, including routine and specialist testing, clinical trials, anatomic pathology and cytology, imaging and preventive testing. Its mission is to advance diagnostics to improve prevention, detection and monitoring of disease for patients, healthcare professionals and partners, with a strong culture of innovation and a presence across several continents.
The brief
Develop a consistent and regular social media presence to promote Cerba HealthCare's expertise, commitments, and news to its various audiences.
Actions & strategy
Structure an editorial line tailored to the group's various audiences, then regularly design and produce corporate content in French and English: posts, carousels, visuals, videos, and motion design.
Results
TO CONTINUE
Projects in related sectors, presented through their challenges and achievements.

Structure and manage communication for a strategic sector
In 2026, wewake managed France BioLead's multichannel communication to explain the sector, unite its stakeholders, and support its appeal. The monitored campaign generated a total of 230 posts, 7 million impressions, and 1,907 new followers.
Health
Associations & NGOs
Strategy
Brand content
Social Media
Content creation
Digital Marketing

Make health prevention clear and useful on social media
A health program structured by weekly themes and delivered in educational formats on Facebook, Instagram, and LinkedIn.
Health
Strategy
Social Media
Content creation
Motion design

Build a national event's reach through local activity
For JNBB 2025, wewake coordinated a national editorial plan covering 37 regional events. The consolidated report recorded 273 posts, 1,195,364 impressions, and 78,474 engagements.
Health
Associations & NGOs
Strategy
Social Media
Content creation
Event




