CASE STUDY
UFSBD engaged wewake to manage UFSBD’s social media channels and promote oral health, with results in 2019.

AI
AI
The client
L’Union Française pour la Santé Bucco-Dentaire brings together dentists committed to prevention. It runs education and screening initiatives and works to reduce inequalities in oral health.
The brief
Manage social media and make oral health prevention messages more accessible through an editorial line based on advice, proximity, and trust.
Actions & strategy
• Build an editorial line focused on advice and prevention
• Develop storytelling based on proximity and trust
• Create the character "Tootsie" to embody the messaging
• Produce and publish content
• Handle community management
• Support distribution through sponsorship
Results
2019
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