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CASE STUDY

Promote oral health prevention on social media

Promote oral health prevention on social media

Promote oral health prevention on social media

UFSBD engaged wewake to manage UFSBD’s social media channels and promote oral health, with results in 2019.

AI

AI

UFSBD logo.
UFSBD logo.

The client

L’Union Française pour la Santé Bucco-Dentaire brings together dentists committed to prevention. It runs education and screening initiatives and works to reduce inequalities in oral health.

Promote oral health prevention on social media
Media 1 of 2

The brief

Manage social media and make oral health prevention messages more accessible through an editorial line based on advice, proximity, and trust.

Actions & strategy

• Build an editorial line focused on advice and prevention

• Develop storytelling based on proximity and trust

• Create the character "Tootsie" to embody the messaging

• Produce and publish content

• Handle community management

• Support distribution through sponsorship

Results

2019

+325 %subscriber growth
1.4Mimpressions

HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

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AI-staged

Tell us more about your project.

We listen and respond directly.

HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

Tell us more about your project.

We listen and respond directly.

A man in a tracksuit answers the phone from a bathtub.

AI-staged

AI-staged

HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

Tell us more about your project.

We listen and respond directly.

A man in a tracksuit answers the phone from a bathtub.

AI-staged

AI-staged

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Contact

wewake agency

9 rue des Colonnes

75002 Paris

© wewake 2026 · All rights reserved.

The digital agency that awakens your difference.

Contact

wewake agency

9 rue des Colonnes

75002 Paris

© wewake 2026 · All rights reserved.

The digital agency that awakens your difference.

Contact

wewake agency

9 rue des Colonnes

75002 Paris

© wewake 2026 · All rights reserved.