CASE STUDY
Mutualia entrusted wewake with managing its social media channels, including an audience-specific editorial strategy, regular content production, and community management.

AI
AI
The client
Mutualia is a mutual insurance group offering supplementary health and income-protection solutions to individuals, self-employed workers, businesses and local authorities.
The brief
Reach target audiences (farmers, seniors, professionals) and maintain clear, useful communication during sensitive periods.
Actions & strategy
• Define an editorial strategy tailored to farmers, seniors, and professionals
• Create and publish content
• Manage social media and community management
• Adapt responses and communications during sensitive periods
Results
TO CONTINUE
Projects in related sectors, presented through their challenges and achievements.

Structure and manage communication for a strategic sector
In 2026, wewake managed France BioLead's multichannel communication to explain the sector, unite its stakeholders, and support its appeal. The monitored campaign generated a total of 230 posts, 7 million impressions, and 1,907 new followers.
Health
Associations & NGOs
Strategy
Brand content
Social Media
Content creation
Digital Marketing

Make health prevention clear and useful on social media
A health program structured by weekly themes and delivered in educational formats on Facebook, Instagram, and LinkedIn.
Health
Strategy
Social Media
Content creation
Motion design

Build a national event's reach through local activity
For JNBB 2025, wewake coordinated a national editorial plan covering 37 regional events. The consolidated report recorded 273 posts, 1,195,364 impressions, and 78,474 engagements.
Health
Associations & NGOs
Strategy
Social Media
Content creation
Event




