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Our expertise

Services

Sectors

eng

CASE STUDY

Build a social media strategy and train the teams

Build a social media strategy and train the teams

Build a social media strategy and train the teams

L’Africaine des Assurances asked wewake to establish a social media strategy and train its communication teams.

AI

AI

L’Africaine des Assurances logo.
L’Africaine des Assurances logo.

The client

L’Africaine des Assurances is a Beninese property and casualty insurance company. Its coverage includes risks related to accidents, fire, property, transport and the activities of individuals and businesses.

Build a social media strategy and train the teams
Media 1 of 3

The brief

Define a social media strategy and train the communication teams so they can implement it independently.

Actions & strategy

• Audit the existing editorial strategy

• Analyze competitors’ practices

• Set out social media recommendations

• Organize an implementation workshop

• Train the teams over two days

• Design a first month of content with them

Results

HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

A man in a tracksuit answers the phone from a bathtub.

AI-staged

Tell us more about your project.

We listen and respond directly.

HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

Tell us more about your project.

We listen and respond directly.

A man in a tracksuit answers the phone from a bathtub.

AI-staged

AI-staged

HAVE A PROJECT IN MIND?

Let’s move forward together.

Expertise to share, a campaign to launch, a digital presence to grow? Tell us what you’re working on. We’ll take the time to understand your needs and work out the next steps with you.

Would you rather write to us directly?

Tell us more about your project.

We listen and respond directly.

A man in a tracksuit answers the phone from a bathtub.

AI-staged

AI-staged

The digital agency that awakens your difference.

Contact

wewake agency

9 rue des Colonnes

75002 Paris

© wewake 2026 · All rights reserved.

The digital agency that awakens your difference.

Contact

wewake agency

9 rue des Colonnes

75002 Paris

© wewake 2026 · All rights reserved.

The digital agency that awakens your difference.

Contact

wewake agency

9 rue des Colonnes

75002 Paris

© wewake 2026 · All rights reserved.