CASE STUDY
L’Africaine des Assurances asked wewake to establish a social media strategy and train its communication teams.

AI
AI
The client
L’Africaine des Assurances is a Beninese property and casualty insurance company. Its coverage includes risks related to accidents, fire, property, transport and the activities of individuals and businesses.
The brief
Define a social media strategy and train the communication teams so they can implement it independently.
Actions & strategy
• Audit the existing editorial strategy
• Analyze competitors’ practices
• Set out social media recommendations
• Organize an implementation workshop
• Train the teams over two days
• Design a first month of content with them
Results
TO CONTINUE
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