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AGENCE DOOH — AFFICHAGE NUMÉRIQUE
Une campagne qui prend sa place dans la ville.
Un trajet, une attente, une sortie : votre marque peut croiser ses publics dans leur quotidien. wewake conçoit vos campagnes DOOH, la publicité sur les écrans numériques hors du domicile, en reliant les lieux de diffusion, le message et la création. Pour être compris dans le temps d’un regard.
mise en scène IA
PARTIR DES USAGES DU TERRITOIRE
Le bon emplacement commence par le bon moment.
IA
Un écran en gare, dans un centre commercial ou sur un mobilier urbain ne se regarde pas de la même façon. Nous partons de votre zone de présence et des habitudes de vos publics pour construire le dispositif. L’enjeu peut être de soutenir une ouverture, accompagner un lancement ou rendre une offre visible autour de vos points de vente.
La campagne se pense à l’échelle du terrain : quels lieux, quelles périodes, quelle répétition et quelle idée retenir ? Nous adaptons la création à la distance de lecture et au temps d’attention disponible. L’affichage peut ensuite dialoguer avec vos campagnes digitales, autour d’un message commun.
Des lieux choisis. Une idée que l’on retient.
Ville et mobilier urbain
Écrans de rue et dispositifs numériques sur les lieux de passage : nous étudions leur rôle dans votre campagne selon les réseaux disponibles. La zone de diffusion suit votre enjeu local. La création met en avant une idée principale, avec des mots et des visuels qui restent lisibles dans un déplacement.
IA
IA
Transports et lieux d’attente
Gares, stations, aéroports ou autres environnements de mobilité : le contexte aide à choisir ce que l’on raconte. Nous adaptons le format et le rythme de la création aux conditions de diffusion. Le temps d’attente peut donner une autre place à votre message, sans supposer que chaque passant le regardera.
Commerces et lieux de vie
Centres commerciaux et autres lieux fréquentés peuvent rapprocher votre communication d’une visite ou d’un achat. Nous organisons la présence autour de vos zones utiles, puis préparons les déclinaisons. Une ouverture ou un temps fort commercial gagne ainsi un dispositif pensé pour son territoire.
IA
NOTRE APPROCHE
De votre territoire à la diffusion sur écran.
Préciser l’enjeu local
Nous cadrons le public, les zones, les dates et le rôle de l’affichage. Le territoire et les points de contact utiles orientent le choix des lieux, avant de définir les créations.
Construire le plan de diffusion
Nous étudions les réseaux et les espaces disponibles, leur contexte de lecture et les modalités d’achat. Une diffusion programmatique peut être envisagée lorsque le réseau la propose et que cela sert le dispositif.
Créer pour un regard en mouvement
Nous préparons les formats fixes ou animés selon les spécifications des écrans. Contraste, hiérarchie et durée sont pensés ensemble. Le message doit se comprendre sans son et sans dépendre d’un clic.
Vérifier et tirer les enseignements
Nous contrôlons les fichiers et suivons les informations de diffusion disponibles. Le bilan distingue les passages diffusés, les estimations d’audience fournies par les réseaux et les éventuelles études complémentaires. Il prépare les choix de la campagne suivante.
POUR ALLER PLUS LOIN
Relier les idées à la suite de votre projet.
VOS QUESTIONS
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